The company Alko has a monopoly over selling alcohol Alcohol in Finland. This company has stores all over Finland and is partially owned and controlled by the government. Policy, such as closing stores at 8pm and high pricing aim to reduce the amount of alcohol consumed in Finland. Strict laws limit the Alko's options for developing customer experience.
Ethnographic research in store revealed the customers’ need for more information. People viewed alcohol consumption as a social activity, they were often curious about their friends' drinking rituals.
Some interviewees felt limited and even patronized by government controls. This undermined their experience of the services in the Alko store.
I collaboratively developed an app which would change the user experience for Alko customers whilst remain in line which government policy.
Changing the experience
To answer these limitations and experiential insights the app ‘Pivot’ was developed upon a social and educational ethos. I aimed to give customers the information and social experience that was missing whilst helping them learn how to consume safely and enrich their dining experience - especially young, new drinkers.