This image shows a timeline made in a co-creation workshop with farmers from Finland. It reveals the busy periods of their year, when calving and harvesting occurs alongside tax and registration forms.
I was set a brief by the Finnish government to analyse and improve regulatory services for farmers and reduce the burden of beuraucracy. From my research it soon became clear that there is a disconnect between a farmers lifestyle and how government services fit in with that.
Presenting to the Finnish government
Telling the story of how public services for farmers in Finland could change.... What if ministry services could move from control to guidance? What if ministries could change from separated to silos to a unified experience? What if there could be no more forms for farmers? How can we achieve this together?
A farmers' year is seasonal and circular, not linear. How to bridge the gap between a farmers lifestyle and public services? How to create an accessible and supportive service for the farmer rather than a set of bureaucratic controls? These are the questions we tried to answer in a cocreation workshop I ran for ministers, small businesses and farmers in Finland.