Hi there!

I'm an Anti-oppressive Service and Strategic Designer, Facilitator and Eco-Futurist.

Working towards more inclusive and liberatory services, organisations and futures with Falay Transition Design and the Design Council.

A black and white photo of Eloise, a woman in glasses and a dress.
A black and white photo of Eloise, a woman in glasses and a dress.

I've led impactful award-winning work across sectors

"Eloise is insightful, humble and perceptive when contributing to our work at Cooperation Sheffield. She is considerate of the needs of people, strategic and focused on ensuring the priority of any community work we execute is co-designed and inherently beneficial to the community we serve."

- Zak Viney, Cooperation Sheffield Co-founder and Co-organiser, Campaigns and Public Affairs Coordinator, Living Streets (2025)

"I worked alongside Eloise for just over a year, and can confidently recommend her abilities as a Service Design Lead. She is a skilled, thoughtful and inspiring professional whose practice is both innovative and rooted in rigour.

She is passionate about diversity, equity, inclusion and sustainability topics, with a genuine commitment to creating meaningful, long-lasting change. Rather than accepting the status quo, she calmly, respectfully and constantly pushes toward more effective and ethical solutions. She is a natural and highly experienced facilitator, holding space for contributions at all levels of seniority, ensuring everyone feels heard and included.

Her leadership and ability to navigate complex challenges with warmth, grace and intelligence set her apart. Eloise has a unique way of guiding teams, fostering collaboration, and inspiring others to think deeply about the greater impact of their work, she really is a joy to work with."

"I can recommend Eloise Smith-Foster as a creative, respectful facilitator and service designer for regenerative futures-thinking at a very exciting time for grassroots change. Eloise and I worked together in 2021 to engage more than 80 organisations across the voluntary, public and private sectors in Wales to produce Voluntary Sector Futures: co-designing a future vision for the voluntary sector 2030 to support strategic thinking (Wales Council for Voluntary Action).

The attentive space for listening held by Eloise during participation (equal time spent with volunteers in local neighbourhoods, to service delivery managers, and business entrepreneurs) was regarded as one of the strengths of the process. A professional, informed and generative approach to final designs is a trademark of Eloise's work.

I can thoroughly recommend collaborating with her!”

- Suzanne Iuppa, Strategy Officer, Wales Council for Voluntary Action (2024)

- Suz Hogg, Service Design Director, Futurice (2025)

I'm considered a highly strategic, adaptable and caring collaborator:

I'm a co-founder and a collaborator for purposeful partners

Work History


Independent, Service and Strategic Designer, Relational Researcher and Eco-Futurist, October 2023 - present

Facilitator and Strategist, Cooperation Sheffield, April 2025 - present

Design Expert, UK Design Council, May 2024 - present

Jury Member for Service Design Award, Creative Conscience, September 2024 - Present

Strategic Designer and Eco-Futurist, Core Team Member and UK Lead, Falay Transition Design Collective, June 2024 - present

Associate Lecturer, Sheffield Hallam UX & CDD Bachelors & Apprenticeship program, October 2023-Present

Co-founder, Design Activists for regenerative Futures (DARF),
2022 - present

Lead Service Designer, Futurice,
May 2021 - June 2024

Service Designer, Hellon,
2018-2021

Board Member, Manager and Service Designer, the Service Design Network, 2016-18

Voluntary Sector Futures
Design Activists for Regenerative Futures (DARF)
Co-lab Participatory Design Game

With Hellon, the NHS & Surrey Heartlands ICS

Voluntary Collective

WCVA (Core 77 Award, SDN Award Finalist 2022)

Decarbonising Farming with a Co-created Circular Service

With Hellon and Yara (Fast Company Award Winner, SDN Award Finalist)

Master of European Design (MEDes) Thesis

Supporting Community Land Ownership and Governance

Selected Projects

Innovation and Co-design for more Inclusive Mobility

With Futurice and Anonymous Client

Nature Immersion Collective Imagination Workshop

Falay Transition Design Collective

Reimagining Customer Experience for Leisure

Futurice and
Parkdean Resorts

Got a partnership idea, or a project you need help with? Drop me a line and let's talk.

Let’s talk?